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Happy Alley

Happy Alley Discover Happy Alley, a delightful cookie and sandwich shop nestled in Rockdale, Sydney on Princes Highway. Indulge in their mouthwatering offerings like the house-made cream cheese and smoked salmon Lox on an everything bagel or the irresistible Nutella cookies. With freshly baked croissants and stacked deli meats, Happy Alley is the go-to spot for a satisfying meal any time of day.

Recent social media posts

31/05/2026

Pure Joy! Freshly Baked Daily.

11/05/2026

Say hello to the Happy Club, where every visit = more joy.

Join the Club for free.
šŸ’› Earn 1 point for every $1 spent
šŸ’› Redeem points for delicious rewards and exclusive surprises

Happiness tastes even better when it comes with perks. Join today and start earning instantly.

26/04/2026

Midday cravings kicking in? Come grab your sandwich fix, or order online. You know where to find us.

We've got all the favourites on the bench: Parmi Melt, Not So Reuben, Halloumi Ka’ak, Hot Honey Mortadella, Just Crispy.

Our Halloumi Ka’ak is the one you come back for.  Grilled halloumi, juicy tomato, briny olives, za’atar, and melted chee...
21/04/2026

Our Halloumi Ka’ak is the one you come back for.

Grilled halloumi, juicy tomato, briny olives, za’atar, and melted cheese all tucked into a sesame‑crusted ka’ak. With the weather cooling down, it’s the perfect pick‑me‑up. Great for lunch, a mid‑day reset, or whenever you need something that just hits.

Come grab one today, it never misses.✨

07/04/2026

Morning rituals at Happy Alley. Hours of work before your pastry hits the display. Swing by for fresh bakes made for you, every single day.

LIMITED EASTER DROP 🐣Hot Cross Buns, the Happy Alley way, hit the bench tomorrow — soft, fluffy, and packed with flavour...
30/03/2026

LIMITED EASTER DROP 🐣

Hot Cross Buns, the Happy Alley way, hit the bench tomorrow — soft, fluffy, and packed with flavour.

Double Chocolate: Rich cocoa dough loaded with chocolate chips. Enjoy classic, or go all in with our signature Namelaka cream for a luxuriously silky, melt-in-your-mouth experience ✨

Original: Our take on the classic. Lightly spiced, studded with juicy fruit, and baked to golden perfection. Best served warm with butter… but you knew that already šŸ˜‰

On the bench from tomorrow.
Online pre-orders open NOW at happyalley.com.au via the Catering page.

CHEF'S KISS: HAZELNUT LATTE ā˜•Pucker up, this one’s blowing a kiss straight to your tastebuds. A chocolate‑coffee cookie ...
22/03/2026

CHEF'S KISS: HAZELNUT LATTE ā˜•

Pucker up, this one’s blowing a kiss straight to your tastebuds. A chocolate‑coffee cookie filled with hazelnut and espresso, coated in raw sugar for that perfect crunch. Fresh on the bench and disappearing fast, this one won’t stick around for long šŸ˜®šŸ’Ø

Get yours now in-store or at happyalley.com.au 🫶

12/03/2026

LEMON GARLIC CHICKEN KA'AK šŸ‹

Juicy lemon‑garlic chicken, crispy fries tucked right in, all wrapped up in pure comfort.
Zesty, crunchy, unreasonably delicious.

No promises it’ll be around for long. Fresh, hot, and available now in‑store. Go on, treat yourself.

06/03/2026

WE HEAR YOU GUYS 🫵 We’re opening this Saturday (7th March) from 7pm–11pm.

For one night only, we’re serving cookies, specials, matcha, coffee, and a few drinks to carry you through the night.

*Kitchen will be closed, so there will be no sandwiches available.

SEE YOU THERE 🫶

02/03/2026

Say hi to the Not So Reuben 🄪

From selling 120 on our opening day to becoming a beloved staple, it’s easy to see why. Smoky wagyu, melty cheese, sauerkraut, pickles, mustard, and happy sauce. Lunch never looked this good.

25/02/2026

NOW LIVE on our new site! Catering just got a whole lot happier šŸ’›

Cookies, subs, pastries… all the classics you love, packed up and ready to make your next corporate event, party, or even Iftar spread extra special. Whether you’re feeding a crowd or just want an excuse to treat yourself, we’ve got you covered.

Order online now and let’s make your table a little more delicious šŸŖ

An iconic duo: you + a Just Crispy, all weekend long.Open as usual Saturday & Sunday ā˜€ļø
23/01/2026

An iconic duo: you + a Just Crispy, all weekend long.

Open as usual Saturday & Sunday ā˜€ļø

Christmas & Boxing Day Special šŸŽ…āœØYES, WE’RE OPEN! Celebrate with strawberries, cream, and buttery croissant layers. Batc...
24/12/2025

Christmas & Boxing Day Special šŸŽ…āœØ

YES, WE’RE OPEN!

Celebrate with strawberries, cream, and buttery croissant layers. Batch made for ultimate freshness and only available for two days.

SEE YOU IN-STORE 🫶

Give the gift of INSTANT HAPPINESS šŸŽšŸ’›Ordering online?šŸŖ Build your own 6 pack or grab our Favourite Box  ā³ Order by 8am M...
16/12/2025

Give the gift of INSTANT HAPPINESS šŸŽšŸ’›

Ordering online?

šŸŖ Build your own 6 pack or grab our Favourite Box
ā³ Order by 8am Monday 22nd Dec for delivery by Christmas Day
šŸ’³ Cutting it close? Online gift cards are delivered instantly and can be redeemed whenever the cravings hit!

Heading in-store?

🄳 We’re open right up until the 28th - yes, including Christmas Day!

Come say hi & grab your favourite freshly baked cookies any time 🫶

HAPPY HOLIDAYS ✨

Sweet dreams are made of Sam’s Sweet Deli Sub šŸ„–Night service kicks off at 6pm. Bring your appetite and end your day on a...
12/12/2025

Sweet dreams are made of Sam’s Sweet Deli Sub šŸ„–

Night service kicks off at 6pm. Bring your appetite and end your day on a high note. See you real soon 🫶

Your holiday HQ is sorted ✨Yes, we’re open Christmas Day and Boxing Day to keep you caffeinated, well fed and stocked wi...
05/12/2025

Your holiday HQ is sorted ✨

Yes, we’re open Christmas Day and Boxing Day to keep you caffeinated, well fed and stocked with cookies.

Ordering cookies for the big day? Place your online orders by 8am, 22 December for delivery by Christmas Day.

Let’s make this season extra sweet šŸŖšŸ’›

It’s officially festive season at Happy Alley! Our December specials are rolling out with big flavour and joy 🤩Introduci...
03/12/2025

It’s officially festive season at Happy Alley! Our December specials are rolling out with big flavour and joy 🤩

Introducing the…

šŸŖ GINGERBREAD GLAZE

Gingerbread spiced cookie dough loaded with white chocolate chips, topped with a gooey cinnamon sugar glaze.

šŸŽ„ RED VELVET CROOKIE WREATH

Our signature red velvet cookie swirled inside a butter croissant, topped with cream cheese frosting and fresh berries.

šŸ«Ž REINDEER WHEEL

Shortbread biscuits loaded with blueberry jam, coated in milk chocolate with pretzel antlers 🄨

Available daily for the month of December.
Gingerbread Glaze Cookies available online for nationwide delivery.

02/12/2025

It’s official, Sam’s Sweet Deli Sub is back on the menu!

petition not required.

Premium smoked beef, mortadella, American & English cheese, tomato, rocket, house made pickled mustard relish, sweet onion dressing & mayo on a freshly baked sesame roll.

On the all day menu, for a limited time only (sorry, not quite permanent yet šŸ˜…)

What sandwich dreams are made of:House crumbed crispy chicken, lettuce, pickles, American cheese & the unmistakable Happ...
29/11/2025

What sandwich dreams are made of:

House crumbed crispy chicken, lettuce, pickles, American cheese & the unmistakable Happy Sauce sandwiched between the softest white bread you’ll ever bite into.

The Just Crispy. Dig in 🤌

17/11/2025

Cookies done the Happy Alley way. Yeah, they’re pretty amazing šŸ˜›

Get the full experience in-store or delivered to your door, nationwide šŸ‡¦šŸ‡ŗ

winner winner philly steak for dinner 🄩The Philly Steak sando.150g premium eye fillet. Freshly baked sesame rolls. An up...
07/11/2025

winner winner philly steak for dinner 🄩

The Philly Steak sando.
150g premium eye fillet.
Freshly baked sesame rolls.
An upgraded Philly sauce.

on the menu all day, all night (every Friday & Saturday) - until it’s not. don’t miss outāœŒļø

Address

13 Bay Street
Sydney, NSW
2216

To get to the location on Princes Highway in Sydney, you have a few options for public transport and driving/parking:

Public Transport:
1. Train: Take a train to the nearest station, which is located on the T4 Eastern Suburbs & Illawarra Line. From there, you can walk or take a short bus ride to Princes Highway.

2. Bus: Several bus routes pass through Princes Highway. Check the local bus schedule or use a transit app to find the most convenient bus route for your starting point.

Driving/Parking:
1. From the city center: Take the M1 motorway southbound and continue onto Princes Highway. Look for parking options along the street or nearby parking lots/garages.

2. From other areas: Use GPS or navigation apps to find the best route to Princes Highway based on your starting point. Look for available street parking or nearby parking facilities.

Please note that these directions are provided without mentioning "Happy Alley" specifically, as requested.

Opening Hours

Monday 7am - 2pm
Tuesday 7am - 2pm
Wednesday 7am - 2pm
Thursday 7am - 2pm
Friday 7am - 2pm
Saturday 7am - 2pm

Alerts

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What people say

Happy Alley, located on Princes Highway in Rockdale, Sydney, is a delightful cookie and sandwich shop that is sure to satisfy your cravings. With a focus on fresh and delicious offerings, Happy Alley has become a favorite among locals and visitors alike.

One of the standout items at Happy Alley is "The Lox." This mouthwatering creation features house-made cream cheese, smoked salmon, alfalfa, pickled onions, and capers all nestled on an everything bagel. It's the perfect choice for those hot summer days when you're looking for something light and refreshing.

If you're in the mood for a hearty lunch, look no further than the "Alley Deli." This sandwich is stacked high with freshly sliced deli meats, special relish, American cheese, and crunchy greens. It's a flavor explosion that will leave you satisfied and ready to take on the day.

Happy Alley also offers delectable treats like their Nutella cookies. Baked fresh in-store, these crunchy yet soft cookies are always in high demand. They are simply irresistible and one of the first flavors to fly off the shelves.

For those who love croissants, Happy Alley has you covered. Their golden beauties are perfect as they are or try their Zaatar Croissant if you're feeling extra hungry. These flaky pastries will surely brighten up your morning or any time of day.

Whether you're craving a delicious breakfast or a satisfying lunch, Happy Alley has something for everyone. Their Parmi Melt sandwich is another must-try item that will leave you wanting more. And don't forget to grab their Zaatar Croissant from their morning menu before 11 am for an extra special treat.

With its friendly atmosphere and mouthwatering menu options, it's no wonder that Happy Alley has gained such popularity among food lovers in Sydney. So head over to Princes Highway and indulge in the delightful offerings at Happy Alley. You won't be disappointed!