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SMiZE Cream

SMiZE Cream SMiZE Cream is an innovative ice cream shop founded by Tyra Banks, known for offering uniquely crafted ice cream with a delightful surprise hidden within every cup and cone. Located in Darling Harbour, the brand has quickly garnered attention for its bold flavors, such as Matcha Mochi Doughchi and Purple Cookies & Cream, which align with themed events. The establishment recently celebrated the success of its flagship store just a month after opening, boldly claiming to serve some of the best ice cream in Sydney. With flavors like Strawberry BirthYAY! Cake made from real strawberries and rainbow sprinkles, SMiZE Cream invites customers to indulge in their creations while embracing an energetic atmosphere filled with creativity and fun.

Recent social media posts

02/06/2026

Woooo child.

Everybody was worried about Lil Lean.

The chef’s hand slipped.
The yellow chocolate went sideways.

The other SMiZE SAMMiES laughed.

“Ha ha! Look at your tilted dip!”

But while they’re all sitting in the freezer looking symmetrical…

Lil Lean is about to head outside.

How bout that.

Stay tuned. 👀✨🍦

Not every SMiZE SAMMiE has one. 👀But if you bite into your ice cream sandwich and find a hidden Cookie Butter SMiZE SURP...
01/06/2026

Not every SMiZE SAMMiE has one. 👀

But if you bite into your ice cream sandwich and find a hidden Cookie Butter SMiZE SURPRiZE…

and show us…

baby, we’ve got prizes for ya. 💛

They’re tasty.

They’re cute.

And they tell your fortune.

✨🍦





Wooo chile.THAT’S THICK. But she’s not ready for the public. She hasn’t put her eyes on yet. 👀
31/05/2026

Wooo chile.

THAT’S THICK.

But she’s not ready for the public.

She hasn’t put her eyes on yet. 👀

We made an ice cream sandwich.Then TyTy got carried away. 💅🍦Our new SMiZE SAMMiES are loaded with “TYRA’S FAVORITE” ice ...
30/05/2026

We made an ice cream sandwich.

Then TyTy got carried away. 💅🍦

Our new SMiZE SAMMiES are loaded with “TYRA’S FAVORITE” ice cream, sandwiched between house-made butter cookies, dipped in yellow chocolate, and topped with eyes because… obviously.

(But they need your power to SMiZE. 👀)

And here’s where things get ridiculous:

About half of them are hiding a heart-shaped Cookie Butter SMiZE SURPRiZE inside. 💛

Bite into one and win a prize at our Sydney Flagship.

👀✨🍦

TyTy: “The new SMiZE SAMMiES need a shopping bag.”Us: “Girl, it’s an ice cream sandwich.”TyTy: “Exactly.”So now our SMiZ...
29/05/2026

TyTy: “The new SMiZE SAMMiES need a shopping bag.”

Us: “Girl, it’s an ice cream sandwich.”

TyTy: “Exactly.”

So now our SMiZE SAMMiES come in a Tiny Bag on a Tiny Bag. 💛

And if you swipe…

you’ll see the first stickers we had to use (on the right 😭) while we waited for the real cuteness to arrive (on the left 🤩).

Still reading this?

Good, baby.

Because these sandwiches are kinda legendary already.

TYRA’S FAVORITE ice cream tucked between housemade butter cookies. A hidden SMiZE SURPRiZE in some of them. And if you bite into one, you win a prize. ✨

And they apparently have enough personality to need their own purse. 😂

Come see what all the fuss is about at our Sydney Flagship 🍦💛

👀 Ohhhh, you like being in people’s business?Well then…Find TyTy in the yellow hood and white peekaboo glasses on our gr...
26/05/2026

👀 Ohhhh, you like being in people’s business?

Well then…

Find TyTy in the yellow hood and white peekaboo glasses on our grid. Then…

👉 Swipe in
👉 Go be nosy 🔎
👉 Then come eat lotsa ice cream things at our Sydney Darling Harbour Flagship. 🍦

VividSydney

👀 If you like finding stuff you’re not supposed to find… this new SMiZE mag issue is for you. 😏Find TyTy on our mag cove...
26/05/2026

👀 If you like finding stuff you’re not supposed to find… this new SMiZE mag issue is for you. 😏

Find TyTy on our mag cover in a yellow hood and white peekaboo glasses on our grid. Then…

👉 Swipe in
👉 Go LOOK FOR IT 🔎
👉 Come grub with us at our Sydney Darling Harbour Flagship 🍦✨

💛 Your SMiZE & DREAM Fam

VividSydney

👀 If you’re nosy, this issue is for you.Find the yellow cover with the White peekaboo glasses on our grid. Then…👉 Swipe ...
26/05/2026

👀 If you’re nosy, this issue is for you.

Find the yellow cover with the White peekaboo glasses on our grid. Then…

👉 Swipe in
👉 Hunt for hidden treats 🔎
👉 Taste the fun IRL at our Sydney Flagship 🍦

💛 Your SMiZE & DREAM Fam

VividSydney

⚠️ WARNING: This issue contains hidden things. 👀…for the curious. 🕵️‍♀️The peekers. 👀 The nosy.The “wait… what was THAT?...
26/05/2026

⚠️ WARNING: This issue contains hidden things. 👀

…for the curious. 🕵️‍♀️
The peekers. 👀
The nosy.
The “wait… what was THAT?” people. 👀🤔

Introducing YOUR VIVID TREAT — our newest SMiZE Ice Cream Magazine issue. ✨🍦

Swipe through.
Hunt for hidden treats. 🔎

Then come visit us at Sydney Darling Harbour… because some surprises are waiting IRL. 🍦✨💛

VividSydney

22/05/2026

VIVID has officially launched! ✨
You betta MOONWALK into SMiZE & DREAM like… 💅

Because we got new-new yum-yum with your name on it. 🍦💛

👀 Apparently everything needs to move to catch your eye……but tell me this close-up of CRUNCHY VANILLA doesn’t have you w...
18/05/2026

👀 Apparently everything needs to move to catch your eye…

…but tell me this close-up of CRUNCHY VANILLA doesn’t have you wanting to bite your screen. 😂🤍

We’re in our millennial era.
Just yummy ice cream pics doing what they need to do. And captions that are too damn long. Ha!

You know where to find us. 🇦🇺

We’re in our PLAY era right now. ✨  (Have you seen our most recent IG ice cream magazine issue in the feed? It’s TyTy wi...
16/05/2026

We’re in our PLAY era right now. ✨
(Have you seen our most recent IG ice cream magazine issue in the feed? It’s TyTy with gold finger glasses 👀💛)
I know. Weird. But cool.

Just like our CRUNCHY VANILLA.

TyTy played with Vanilla and said, “Let’s make it crunchy, y’all!” 😂🤍

CRUNCHY VANILLA = creamy vanilla ice cream + white-chocolate-coated crunchy vanilla rice clusters + crunchy vanilla-butter cookie chunks.

Because vanilla needed to come out and play. 😏

Come play (and eat) with us at our Sydney Flagship!

15/05/2026

Smooth vanilla walked so this CRUNCHY VANILLA diva could stomp. 👠

Creamy vanilla ice cream.
White-chocolate-coated crunchy vanilla rice clusters.
Crunchy vanilla-butter cookie chunks.
Housemade? YAAAAS.

At our Sydney flagship + on delivery apps.

Buy 1 pint → get 1 SMiZE mini.  Buy 2 pints → get 2 SMiZE minis.  Buy 5 pints → get 5 SMiZE minis.  Buy 20 pints?…you se...
13/05/2026

Buy 1 pint → get 1 SMiZE mini.
Buy 2 pints → get 2 SMiZE minis.
Buy 5 pints → get 5 SMiZE minis.
Buy 20 pints?

…you see where this is going. 😏💛
(Yep. There’s no limit.)

Meet our SMiZE minis (118ml) from the Family Love Collection — featuring the whole SMiZE family on every ice cream cup. 🫶

✨ Spoon inside (grab + go, baby)
✨ Possible yummy SMiZE SURPRiZE inside. Will you find one? 👀
✨ Available at our Sydney flagship + on delivery apps
✨ And yes — you can buy them on their own, too 😉

Serving mini. Giving maxi flava. ✨

#13?  Not anymore. 💅The new Mama Carolyn’s Favorite is actually better than Tyra’s Favorite…and yes, I’m smizing while ...
12/05/2026

#13?
Not anymore. 💅

The new Mama Carolyn’s Favorite is actually better than Tyra’s Favorite…

and yes, I’m smizing while I slay this.🍦✨

10/05/2026

It is absolutely INSANE that the literal face of the SMiZE & DREAM brand… my mama… somehow has the #13 flavor. 😭😂

And honestly?
I don’t think it was her fault.
I think it was mine.

(Originally, Mama Carolyn’s Favorite was her homemade yellow cake infused into ice cream with extra cake chunks and chocolate frosting swirls. Deliciousssss… but y’all were not eating it up enough to be “Top 5”)

So I said HOLD UP.
We gotta help Mama Carolyn out because #13 is not the energy we’re giving Mama. 💀💛

So we remixed Mama Carolyn’s Favorite.

✨ Salted vanilla🍦ice cream
✨ Housemade🍫chocolate-covered almond clusters
✨ Mama’s love + TyTy’s love

Now y’all gotta watch this hilarious episode of Make It Mama… and help us get Mama Carolyn into the Top 5 where she BELIEVES she belongs. 😂

Mother’s Day in Australia is TODAY 💛So grab your mama (or your baby) and come PLAY with us at SMiZE & DREAM in Sydney’s ...
10/05/2026

Mother’s Day in Australia is TODAY 💛

So grab your mama (or your baby) and come PLAY with us at SMiZE & DREAM in Sydney’s Darling Harbour.

✨ The Sundae Sundae is here.
Check the pic. It’s almost as sweet as your mum.

💫 Say “Mama came to Play” when you order for a complimentary SMiZE SURPRiZE.

Today only.

THE SUNDAE SUNDAEOur first sundae ever. Made with our new flavour: Ice Cream Sundae — Scoop Edition. (On the left) 😉 Ser...
09/05/2026

THE SUNDAE SUNDAE

Our first sundae ever.

Made with our new flavour:
Ice Cream Sundae — Scoop Edition. (On the left) 😉

Served wide.
On a banana split dish.

But no banana.
Mama Carolyn’s not a banana Nana.

Not just Sundays. Every day.
At our Sydney flagship. Until it’s gone.

This is an artistic interpretation of it. But the real thing? Trust… It’ll spin you round and round. 😉

Yep. 🍒
09/05/2026

Yep. 🍒

Ain’t she pretty?A sundae.  But make it one scoop.Her name: Ice Cream Sundae: Scoop Edition. 🍒Now scooping at our Sydney...
08/05/2026

Ain’t she pretty?

A sundae.
But make it one scoop.

Her name:
Ice Cream Sundae: Scoop Edition. 🍒

Now scooping at our Sydney Flagship.
But not for long.

A sundae-headed fashion girl holding ice cream next to a banana trash can because our whole sundae-in-a-scoop flavour ha...
07/05/2026

A sundae-headed fashion girl holding ice cream next to a banana trash can because our whole sundae-in-a-scoop flavour has no bananas. 🍌

What IS bananas is us somehow cramming an entire sundae into one scoop.

Her name is Ice Cream Sundae: Scoop Edition.

Yes, that name is too long.
Yes, this caption is too long.
Yes, we’re still posting it.

If you’re still reading this, you’re emotionally involved now.

So come to our Sydney Flagship and get a scoop.

She’ll be there. Serving scoops of herself.

Probably.

We love an ice cream sundae. Like… love.And then we had a thought:what if everything that goes into a SUNDAE… lived insi...
06/05/2026

We love an ice cream sundae. Like… love.

And then we had a thought:
what if everything that goes into a SUNDAE… lived inside ONE single scoop?

So we did it. A new flavour:

ICE CREAM SUNDAE — Scoop Edition 🍒

Our next-level ice cream loaded with ribbons of chocolate and caramel, bursting with rainbow sprinkles and cherries in every bite.

Also… we know.
A roller skate, a manicured hand with yellow YAAAAS nails, and ice cream everywhere… oozing.

We’re all about PLAY this month.
No rules. No explanations. Just yummy know… and a little huh?

We kinda wish you could eat this exact skate situation.
But since you can’t… come get the scoop and PLAY with us instead.

Now at our Sydney Darling Harbour shop. Limited time… come get some before it rolls away. 🎠✨

25/04/2026

“Today, my SMiZE is giving… The Butterscotch.” 😏
He said what he said. Ain’t he cute?

Serving smooth butterscotch, kissed with salted caramel vibes. 🤎

Part of our Comfy Collection of ice cream flavours — smooth, cozy, and accessible.

Limited drop at our Sydney flagship.

You didn’t outgrow PLAY.You were told to stop.We wanna see you PLAY again.SMiZE Ice Cream Magazine — The PLAY Issue is h...
17/04/2026

You didn’t outgrow PLAY.
You were told to stop.

We wanna see you PLAY again.

SMiZE Ice Cream Magazine — The PLAY Issue is here.

Find the cover with the gold peekaboo glasses on our grid. Then…

👉 Swipe in
👉 Taste it IRL — at our Sydney Flagship 🍦

💛 Your SMiZE & DREAM Fam

WHEN DID YOU STOP PLAYING?Not scrolling.Not texting.PLAYING. Yeah… we thought so.IntroducingSMiZE Ice Cream Magazine — T...
17/04/2026

WHEN DID YOU STOP PLAYING?

Not scrolling.
Not texting.

PLAYING.

Yeah… we thought so.

Introducing
SMiZE Ice Cream Magazine — The PLAY Issue.

Swipe it. Feel it. Play with it.

👉 Enter the PLAY Issue
👉 Come play — at our Sydney Flagship 🍦

💛 Your SMiZE & DREAM Fam

Address

Sydney, NSW

Opening Hours

Friday 3pm - 9pm
Saturday 3pm - 9pm
Sunday 3pm - 8pm

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What people say

At SMiZE Cream, every scoop is an adventure waiting to be discovered! This delightful ice cream parlor has quickly made a name for itself in Sydney, and it's easy to see why. With a unique twist on traditional ice cream, each cup and cone features a hidden SMiZE Surprise that adds an element of excitement to your treat.

Founded by the iconic Tyra Banks, SMiZE Cream is not just about delicious flavors; it’s about creating memorable experiences. The vibrant atmosphere and playful spirit of the shop invite you to indulge in bold flavors like Matcha Mochi Doughchi and Purple Cookies & Cream. Each bite is a celebration of creativity and fun!

The flagship store in Darling Harbour has been receiving rave reviews since its opening just a month ago. Customers are already claiming it as one of the best ice cream spots in Sydney! One standout flavor is the Strawberry BirthYAY! Cake, made with real strawberries, Mama Carolyn’s yellow cake, and topped with rainbow sprinkles—perfect for those who believe dessert should be as joyful as it is tasty.

Whether you're looking for a sweet treat or simply want to enjoy some quality time with friends, SMiZE Cream offers an experience that goes beyond just ice cream. With its bold scoops and vibrant energy, this parlor promises to delight your taste buds while bringing smiles all around. Don’t miss out on the chance to visit this sensational spot!

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